I just developed a new feature for my website. It is a Google Maps application that let musicians search a rehearsal and recording studios based on certain conditions like price range and location. Its feature is still limited to Tokyo area but I am planning to add more studios and expand it to all over Japan.
There are 2 reasons I've added the new feature. First, the customer segment is the same as my main business. My website customers being musicians, I thought it might help my main business if the new feature brings more traffic to the website. It's kind of a marketing strategy, but there are a lot of musicians looking for studios to rehearse or do recording, so I might as well offer a solution and be able to increase the site traffic.
The second reason is that I wanted to try my old business idea. I thought of different business ideas in the past, and this studio search was one of them. I didn't go for that idea because I thought I'd better stick to one idea and chose my current business model instead. But if the customer segment is the same, maybe it's not such a bad idea to offer two services instead of one. It's an experiment, but I guess I will find out in a few months.
The best part is that it doesn't cost me much money or time to experiment and bring out a new feature. Once it took me about 6 months to develop the first service since I didn't even know basic html, but now I got hang of some basic programing, it only took me about 10 days from the idea conception to implementation. Not bad. Kudos to Google Maps API and open source community!
Sunday, September 21, 2008
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