Friday, July 25, 2008

GlassDoor.com - Guess their business model

If you have not heard GlassDoor before, try it out, before you accept a job offer. To register, you need to give at least one review about your past employer. The site guarantees anonymity of your review. This site is started by former Expedia folks and hence you may see a lot of look and feel like in TripAdvisor.

Their requirement for a review to subscribe is brilliant. They get the content required. What you get out of this service is so good to make one hesitate to lie. (Soon, they may introduce a rating system to kickout people who they think are liars) You provide three levels of information, one a survey response to a bunch of questions related to job satisfaction, comments to management and an approval rating for the CEO. Job satisfaction is pretty useful for users like you and me. I think there is more to collecting management/CEO related information than sharing with the users. I am wondering if they can spin this around and offer as a premium service for management to get some real feedback from the users. What would that mean to companies? Would they pay such external sites to keep their companies attractive to current/future employees? What if data from GlassDoor sets the floor for salary negotiation?

On a different note, LinnkedIn has a profile for each (almost) company that includes data from businessweek and in addition they calculate(to some extent guess based on the number of linkedIn profiles from a company) number of employees, average age, male/female ratio, etc. Even better, they summarize where majority of employers were before coming to a company and where they go next.

1 comment:

Anonymous said...

I wrote a similiar post on my blog (http://www.geekmba360.com/?p=366) -- I really like glassdoor.com as a tool for company and salary research. However, I just couldn't figure out a viable, profitable business model for this company.